Lynn Greenberg, CEO and Founder of Pivt, shares insights in our interview on how the future of workforce is connected to the future of mobility and how employees who are relocating are supported by the app developed by Pivt. In this regard, Lynn has one central goal: Make anywhere feel like home.
What will happen if we don´t shift our mobility behaviour?
LG: A significant factor in the future of cities and mobility, and arguably less discussed, is the transformation of work. Workforce mobility has traditionally been driven by the organization’s needs – opening a new office, needing specific skills in a new area, growing a team, developing leadership via rotational programs, business travel, etc. Now, we are seeing more employees relocate and mobilize on their own, given new flexibility, prioritizing their personal goals over work, and seeking better economic and lifestyle opportunities. In 2021 in the US, 23 million Americans moved independently since they could work more flexibly. In addition, even more employees will continue to take the newfound flexibility to explore a more nomadic lifestyle, living in multiple places annually. If the mobility industry, cities, and hospitality companies fail to shift their behavior to account for the future of work, they will lose relevance, residents, and customers.
What is the greatest mobility challenge for your company and for your sector industry these days?
LG: Social isolation of mobile workers. As we speak, mobility is transforming thanks to self-motivated employees and their families. At the same time, large portions of our workforce have not recovered emotionally from the isolation experienced during the pandemic. This leaves employers in a difficult position regarding the degree of support, work environment, flexibility, and resources they should provide relative to employee expectations. There is ongoing pressure to support employee experience and retention as employees demand new and enhanced investment in employee-focused solutions. The result is a renewed focus on services before tech. Yet, we think this will eventually drive new SaaS (Software as a Service) models targeting the seismic shift in the workforce. We’ll likely see things like services that match global employees and digital nomads to employers and living opportunities. Regardless, what remains is the human need for connection and belonging. We see this frontier as an outstanding opportunity for Pivt and our industry.
What will be the most important thing associated with ‘mobility’ in 10 years that comes to your mind?
LG: Balance – there is a real opportunity to help people live a more balanced, healthy life. This includes a chance to reinvigorate forgotten places, enable people to explore places and things once out of reach, and lean into work-leisure.
Why is your topic around the mobility of employees that are relocating fundamentally important to shape the future of mobility?
LG: The future of work is the future of mobility. This isn’t just an issue for companies with “knowledge workers”. People across the globe are waking up and standing up against poor employment practices, the desire for flexibility, the need for healthier work-life balance, and much more. This is going to change the way people live. It is already changing the dynamics of cities and neighborhoods.
Which technology will play a big role – if not the biggest role – in shaping the future of mobility?
LG: I’m biased, but I think Pivt will have the most significant role in shaping the future of the human side of mobility! Imagine the endless opportunity if you could feel at home anywhere you go. Additionally, we should note that whom people go to for advice and information is shifting. News sources are losing out to trusted communities. Companies are investing in new marketing initiatives to tackle “dark social” (TikTok/Reddit, etc.). And we know from research and generally watching human behavior that people seek affinity relationships for trust and advice. This is an excellent opportunity for products like Pivt to help curate meaningful, trusted communities for people on the move.
In which way will Pivt improve the aspects sustainability and inclusion in terms of mobility?
LG: A significant aspect of Pivt is bringing people together based on shared experiences to help one another. These people come from all different backgrounds, regions, cultures, religions, and walks of life but can relate to each other based on their shared experience of relocating. We also seek to bring the insights from our community, mainly focusing on the lived experience of making anywhere feel like home back to our clients. That data will provide a whole new perspective to enable companies to properly support the well-being of their people anywhere in the world.