“City residents are often extremely dependent on their cars and therefore it should be a goal of each city to create a new culture of mobility.”

Simone Vicari, VP of Global Operations at LEXGO, explains in our interview how urban transportation can be sustainably transformed by e-bikes and e-scooters, thus increasing the quality of life for all citizens. In addition, he addresses the need for social and cultural change within the population, which is essential for the transformation of urban mobility.

What will happen if we don´t shift our mobility behaviour?

SV: If we don’t shift our mobility behaviour the engine will overrun! This will have tragic effects on the environment: Atmospheric pollution will overcome us, noise pollution effects will deteriorate our health and therefore as consequence will limit our capability to innovate faster. Viability and traffic will increase leading to a big loss of valuable time and landscapes will continue to be deteriorated as a consequence. Further, the costs of transport are and will continue to increase, hence will impact our wealth limiting our resources for valuable things of life.

You just mentioned aspects concerning the environment and the welfare of the citizens. What do we have to radically invent, improve or change to realize a turnaround in transport policy?

SV: It concerns the promotion of sustainable mobility as well as the management of the demand for private transport by changing the attitudes and behavior of use. It involves new partnerships as well as a range of tools to support and promote change: Information and communication, organization of services, coordination of activities and interventions of the various subjects and promotion. The aim is to help cities to build more sustainable, cleaner and energy-efficient urban transport systems by implementing and evaluating an ambitious integrated set of technology and policy-based measures.

What is the most hyped buzzword in terms of mobility which has in your opinion no impact on the real issues of mobility?

SV: The world would not exist without “mobility”. Everything is driven by mobility, from the planet rotation to human life to human behavior. In my opinion everything can be reconducted to the term of mobility.

Why is LEXGO’s business field important to shape the future of mobility?

SV: Our goal is to create silent and smog free cities. Despite the needs for the last mile extension and short distance travelling for people in the city, urban electric mobility will give a chance to people with any social background to own an electric vehicle for transportation. Since we believe in this huge deployment, we are particularly attentioned to the theme of safety, as today the expectation of end users for an urban mobility product have a much higher expectations and we work into this direction: we are the first company to introduce turning lights on E-scooters, acoustic sound simulation as this has become a must also in the electric automotive industry as well as fast charge technology for micro mobility products. I have personally witnessed many cities that have adhered to this, what I would call drastic conversion, like Shenzhen city, where today I can admire the blue sky and even sit outside in a coffee shop terrace with a green and peaceful environment.

In which way will your topic improve the aspects sustainability and inclusion in terms of mobility?

SV: I honestly think that my topic should lead to reflections, rather than leading to real immediate improvements. We are 100% focused on urban mobility. We wake up in the morning and go to sleep thinking about how we can improve the user experience.

What is the greatest mobility challenge for your company and for your sector industry these days?

SV: We have been thru all the toughest moments in this industry, from covid, to material shortage, logistic cost increase, the war. All these elements for us indeed have been a headache but at same time gave us the possibility to measure our strengths and determination. Many players stepped back, and we have been keeping up with the situation.

Which mobility best cases particularly impress you and why?

SV: Drones delivering. From my point of view exploiting air routes is a super way to optimize costs and timing and general home delivery service. Today most deliveries are handled by E-bikes and E-scooters.